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Imagine having a face-to-face interaction with your potential customer at 3 in the morning... while you sleep. Yep, that's what having videos on your website can do for your small business. Every business should be using the power of Internet video to drive sales, leads and publicity. It's like having a virtual salesperson on your website, 24-hours-a-day, 7-days-a-week. Why aren't you doing it yet?

If your business is sales-driven, imagine the power of having videos that help your customers browse your website to find what they're looking for. Or what about videos that showcase your product? Imagine having a video in place of that standard image that shows your product in action? You're going to have more sales if you can actually show someone how your product works in video form, don't you think?

So maybe you're looking to drive more leads for your business? That's great, because online videos can help you do that too. You can use online videos on landing pages to help convince and assure your viewers into filling our your lead forms. You can also use videos on every page of your website to direct each visitor to the lead form page or the form itself.

Ok, so maybe you want to get some extra publicity for your business? An online video is a better way to get the attention of a media person or investor. Why? Because it's the best way to show what your business really is. Journalists want to write about companies that do things differently. Online video can show that you think different and make you stand out.

The bottom line is. If you want to be successful in the future online, you're going to need to begin making web videos for your business. Your customers are going to begin to expect it.

Jim Kukral is the author of http://www.onlinevideotoolkit.com Get more tips and tricks to start and profit from your own web videos by getting this free guide.